01The goal
An agency serving online shops needed its own tool to tidy product feeds: import, filtering, bulk and recurring edits, publishing ready feeds for Google. Then came a bigger idea: a platform of its own that builds a fashion catalogue from those feeds.
02What we build
The feed panel: XML and CSV import, filters, bulk edits, recurring rules run every night, exports at stable URLs and a stale-feed report. Regardo: a catalogue with a category tree, product match scoring, filters, a blog, a glossary and an editorial panel with AI assistance.
03How we work
No final deadline. Since October 2024 every cycle has put new changes in the client's hands: new features, security updates, monitoring. The client files requests and ideas straight in the panel.
04The result
The agency has a tool it can't buy off the shelf and its own product that grows with every cycle. We have a partner we've worked with for a third year.