Regardo is a Polish women's fashion marketplace built from scratch for the Carted agency. Instead of yet another shop: one catalogue that reads the product feeds of many sellers, organises them into a category tree and sends the shopper to the store where she buys. Over 4,000 products, refreshed every night.
The agency already had a tool that tidies its clients' product feeds. The question was: what else can be built on that data? The answer is the agency's own product: a marketplace that turns feeds into a fashion catalogue and sends traffic to the sellers' stores.
A platform with a category tree, product-to-category matching with scoring and a review queue, filters by brand and subcategory, favourites without an account, a fashion glossary and a blog. Plus an editorial panel where AI proposes descriptions, FAQs and meta tags and a person approves them.
Regardo grew next to the feed panel, in the same rhythm of ongoing work with Carted: a first version, then further cycles. A new seller is a new feed, not a new project.
The agency has its own product that grows with the number of shops it serves, with no warehouse, no payment handling and no products typed in by hand.
